Directions for ion color brilliance

First, shampoo and condition your hair. Then, towel dry it and divide it into four sections. Apply the developer to each section using the applicator brush, making …

Directions for ion color brilliance. The biuret test detects peptide bonds, and when they are present in an alkaline solution, the coordination complexes associated with a copper ion are violet in color. The protein c...

ion Color Brilliance™ Semi-Permanent Brights are hi-fashion hair color shades designed to give vivid, boldly intense results. In 20 to 40 minutes ion Color Brilliance™ Brights deposits color on pre-bleached natural or color treated hair. ion Color Brilliance™ Brights can be applied to pre-lightened hair and natural or colored hair.

Shop for Medium Warm Brown Color Brilliance Semi-Permanent Hair Color by Ion at Sally Beauty. Get ultra-rich, vibrant color with incredible shine for excellent gray coverage that last 10-15 shampoos. ... Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand ...ion Color Brilliance Permanent Creme Hair Color has a palette of luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.The Color Brilliance Permanent Liquid Hair Color pallet consists of luxurious shades with advanced ionic technology that utilizes pure ionic micro pigments for deeper, more intense color deposit. Ionic wheat germ protein, nourishing botanical extracts, and low ammonia help ion Color Brilliance penetrate the cuticle layer of the hair and lodge ...It's happened to all of us—you're in the shower and inspiration strikes. You struggle to remember when you get out. Sometimes you're successful, other times, maybe not—but why is t...May 31, 2022 ... Only 3 Natural Ingredients! Works 100 ... Color Application Tutorial | ION COLOR BRILLIANCE for beginners | 7RR New growth edition ... The Luxx Silk ...ion Color Brilliance Permanent Creme Hair Color has a palette of luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.ion Color Brilliance helps protect hair and scalp from irritation associated with perms and color services. A rich cocktail of botanical, minerals and moisturizers specifically designed to protect the hair and scalp during chemical service. Soothes and protects when used with any hair color, lightener, permanent wave, relaxer or soothing treatment.The Color Brilliance Permanent Liquid Hair Color pallet consists of luxurious shades with advanced ionic technology that utilizes pure ionic micro pigments for deeper, more intense color deposit. Ionic wheat germ protein, nourishing botanical extracts, and low ammonia help ion Color Brilliance penetrate the cuticle layer of the hair and lodge ...

Flame tests help miners, geologists, chemists and other related professionals identify the presence of chemical elements in a sample using the element’s emission spectrum. Metal io...Mar 26, 2019 ... OPEN ME** OMG! I finally did it guys! Here's me dyeing my hair gray ;-) I can't believe this is how it turned out! THUMB UP for gray hair ...Squeeze out the desired amount of Ion Permanent Hair Color into your mixing bowl. The amount you use depends on your hair length and thickness – consider it your color palette. Next up, the Developer. This is like your artistic medium, and it comes in various volumes, each influencing the intensity of your color.If the hair is orange or a dark yellow, this will contribute to the final color. Process for 20 to 40 minutes. Heat is not necessary for the processing if the hair has been prelightened. After processing, thoroughly rinse and apply ion™ Color Brilliance™ After Color Treatment to close the cuticle and lock the color deep inside the hair.package quality. price range. Write Review. 5.0. from. flowerpan10. 5 years ago. I use the color Hot Red in this line to touch up a salon semi permanent hair color job I had done. It comes out of the metal tube being way darker than it …Directions. Directions: Using a non-metallic bowl, mix 2 oz. of Ion® Color Brilliance ™ True Tones for Dark Hair with 3 oz. of Ion® Sensitive Scalp Developer 30 volume. Mixing ratio is 1:1.5. Wearing suitable gloves, use a tint brush to apply the mixture to dry, unwashed hair. For relaxed hair, use 20 volume developer.

ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art, European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. The formula will allow same-day color with chemical ...Apply the color to the roots of one section at a time, using your fingers or a brush. Be sure to apply the color evenly and avoid getting it on your scalp. Leave the color on for the amount of time specified on the tube, then rinse it out thoroughly. Ion permanent creme hair color is available in light blonde, dark blonde, light brown, dark ...The Color Brilliance Permanent Liquid Hair Color pallet consists of luxurious shades with advanced ionic technology that utilizes pure ionic micro pigments for deeper, more intense color deposit. Ionic wheat germ protein, nourishing botanical extracts, and low ammonia help ion Color Brilliance penetrate the cuticle layer of the hair and lodge ...Directions for use: Add up to ½ oz or less Hot Red Intensifier to enhance warmth and rich red results. It is not necessary to increase the amount of ion Sensitive Scalp® Creme Developer. ... To add a moderate amount: use ¼ oz + 2 oz ion Color Brilliance creme or liquid permanent hair color + 2 oz ion Sensitive Scalp® Creme Developer.

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Using a non-metallic bowl, mix 2 oz of ion™ Color Brilliance™ permanent brights with 2 oz ion™ Sensitive Scalp® Crème Developer 10 volume. Mixing ratio is 1:1. Application: ... All instructions are based on average texture. If the hair is fine or coarse, adjustments should be made accordingly. Fine hair is much more receptive to hair ... ion Color Brilliance™ Semi-Permanent Brights are hi-fashion hair color shades designed to give vivid, boldly intense results. In 20 to 40 minutes ion Color Brilliance™ Brights deposits color on pre-bleached natural or color treated hair. ion Color Brilliance™ Brights can be applied to pre-lightened hair and natural or colored hair. Here’s a guide on how to mix Ion permanent hair color: 1. Choose the right color. Ion offers a wide range of colors, so it’s important to choose the right one for your hair. You can find a list of the colors available on the Ion website. 2. Determine the level of lift.ion Color Brilliance helps protect hair and scalp from irritation associated with perms and color services. A rich cocktail of botanical, minerals and moisturizers specifically designed to protect the hair and scalp during chemical service. Soothes and protects when used with any hair color, lightener, permanent wave, relaxer or soothing treatment.The answer is you can use Ion permanent hair color by mix 2oz of color with 6oz of developer and apply to hair. Leave in for 20-30 minutes then rinse out and condition. The developer is always 1:1 ratio to color. Color is a 1:2 ratio to hydrogen peroxide. Mix together until smooth and consistent.ion™ Color Brilliance™ Brilliant 12 Ultra Gloss takes hair color to the next level by giving you the custom color you expect from ion™, and layering on the s...

Salon Directions: Mix lightener or hair color thoroughly, before adding ion Color Brilliance Absolute Perfection Booster. Hair Color: Mix ½ a vial (1/8 oz or 3.75 ml) into 4 oz of color, no developer adjustments are necessary.ion Color Brilliance Permanent Creme Hair Color has a palette of luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage. Directions. Salon Directions: Mix lightener or hair color thoroughly, before adding ion Color Brilliance Absolute Perfection Booster. Hair Color: Mix ½ a vial (1/8 oz or 3.75 ml) into 4 oz of color, no developer adjustments are necessary. Lightener: Mix 1 vial ( ¼ oz or 7.5 ml) into 2 oz of bleach mixture. From volumizing to smoothing, moisturizing to color-protecting, ion shampoos, conditioners, stylers and treatments are formulated to always provide impeccable, professional results for all hair types. No matter what your hair needs, ion has the perfect solution for you. Ion Hotline: 1-800-859-3112For best results pre-lighten to a pale yellow. Using a non-metallic bowl, mix 2 oz of ion™ Color Brilliance™ permanent brights with 2 oz ion™ Sensitive Scalp® Crème Developer 10 volume. Mixing ratio is 1:1. Application: For the most vibrant result, apply to pre-lightened hair. Pre-lighten to the desired level of lift.Apply the color to the roots of one section at a time, using your fingers or a brush. Be sure to apply the color evenly and avoid getting it on your scalp. Leave the color on for the amount of time specified on the tube, then rinse it out thoroughly. Ion permanent creme hair color is available in light blonde, dark blonde, light brown, dark ...Directions. The correct choice of color and developer is essential for best results. The choice must be made bearing in mind the natural hair color, …In 20 to 40 minutes ion Color Brilliance™ Brights deposits color on pre-bleached natural or color treated hair. ion Color Brilliance™ Brights can be applied to pre-lightened hair and natural or colored hair. Ion Hotline: 1-800-859-3112. Our hotline is open from 8:00am to 5:00pm CST Monday – Friday.Today I am doing an ion hair dye that I picked up at the local Sally's Beauty Supply. It may look burgundy but its not, it is called GARNET which is the actu...Shop for Medium Warm Brown Color Brilliance Semi-Permanent Hair Color by Ion at Sally Beauty. Get ultra-rich, vibrant color with incredible shine for excellent gray coverage that last 10-15 shampoos. ... Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand ...ion Color Brilliance Pre-Color Treatment is a state of the art formula that helps to even the porosity of the hair prior to tinting, lightening, permanent waving or relaxing. Alpha hydroxy acids and citrus extracts help to ensure even color results from scalp to ends. Ion Hotline: 1-800-859-3112

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How to Use Ion Color Brilliance Bright White Creme Lightener to Lighten Your Hair (A Review) ToriM. Updated: Jun 26, 2023 3:07 PM EDT. Learn how to use a lightening product to lift dark dyes or lighten your natural hair color. hellovictoria.New towels should be washed prior to use as directed on the tag. For the first wash only, one cup of vinegar should be added during the wash cycle to set the towel’s color and prev...DeWalt has come out with an inventive battery system called the FlexVolt Lithium Ion Battery Pack, which changes voltage when you change tools. It's compatible with 20V, 60V and 12...If the hair is orange or a dark yellow, this will contribute to the final color. Process for 20 to 40 minutes. Heat is not necessary for the processing if the hair has been prelightened. After processing, thoroughly rinse and apply ion™ Color Brilliance™ After Color Treatment to close the cuticle and lock the color deep inside the hair.From volumizing to smoothing, moisturizing to color-protecting, ion shampoos, conditioners, stylers and treatments are formulated to always provide impeccable, professional results for all hair types. No matter what your hair needs, ion has the perfect solution for you. Ion Hotline: 1-800-859-3112Ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage. Always read the product packaging and inserts for complete directions, instructions, and warnings, and make sure to perform both the strand test and the patch test before applying your color. Apply hair color mixture to ...ion™ Color Brilliance™ Brilliant 12 Ultra Gloss takes hair color to the next level by giving you the custom color you expect from ion™, and layering on the s...Ion Color Brilliance Bright White Toners remove unwanted brassy tones and add cool, white, pastel tones. Provide maximum light reflection and shine, use multiple shades at once to create a multi-tone effect. Tinted white is refined and flawless. Bright White Crème Toners serve two purposes: -Mix Bright White toner with 10 volume Ion Sensitive ...ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art, European Ionic Formula that is a luxurious, long-lasting, deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment.

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ion Color Brilliance Permanent Creme Hair Color has a palette of luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.ion Color Brilliance Absolute Perfection Color Sealer Step Two helps restore moisture and smoothness while protecting and strengthening hair that has been chemically treated. Color Sealer helps to reduce breakage and adds protection against damage and color fade. Absolute Perfection + Absolute Color Sealer = New BondsOur exclusive #1 brand of salon-quality color, carefully crafted care & pro-level styling tools handle every hair goal. ... ion. Color Brilliance Permanent Creme Hair ...May 31, 2022 ... Only 3 Natural Ingredients! Works 100 ... Color Application Tutorial | ION COLOR BRILLIANCE for beginners | 7RR New growth edition ... The Luxx Silk ...ion Color Brilliance Permanent Creme Hair Color has a palette of luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.Directions: Using a non-metallic bowl, mix 2 oz. of Ion® Color Brilliance ™ True Tones for Dark Hair with 3 oz. of Ion® Sensitive Scalp …ion Color Brilliance Permanent Creme Hair Color has a palette of luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage.Using a non-metallic bowl, mix 2 oz of ion™ Color Brilliance™ permanent brights with 2 oz ion™ Sensitive Scalp® Crème Developer 10 volume. Mixing ratio is 1:1. Application: ... All instructions are based on average texture. If the hair is fine or coarse, adjustments should be made accordingly. Fine hair is much more receptive to hair ...ion Color Brilliance Permanent Creme Hair Color has a palette of luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage. From volumizing to smoothing, moisturizing to color-protecting, ion shampoos, conditioners, stylers and treatments are formulated to always provide impeccable, professional results for all hair types. No matter what your hair needs, ion has the perfect solution for you. Ion Hotline: 1-800-859-3112 ….

Dec 18, 2023 · Mix the color: Pour the desired amount of Ion permanent hair color into the mixing bowl. Apply a small amount of desired color to a few select strands. Process for 20-40 minutes depending on the level of color intensity desired, rinse and evaluate for accurate results. Patch Test: Prior to application, a preliminary patch test should be conducted. In this guide, we'll walk you through the simple steps to achieve beautiful, vibrant locks using Ion Demi Permanent Hair Color. I. Benefits of Ion Demi Permanent …Learn how to color your hair with ion™ Color Brilliance™ Demi Permanent Creme Hair Color!The ion™ Color Brilliance™ Demi Permanent Creme Hair Color is a stat...Ion Color Brilliance Color Corrector removes the permanent hair color establishing a base to recolor. It will not restore the hair to its original natural hair color. Removes dark tint unwanted dark spots and color build up. Helps to remove muddy and drab looking color which can be the result of too many previous color changes.Analysts have been eager to weigh in on the Healthcare sector with new ratings on Ionis Pharmaceuticals (IONS – Research Report), Solid Bioscie... Analysts have been eager to weigh...From volumizing to smoothing, moisturizing to color-protecting, ion shampoos, conditioners, stylers and treatments are formulated to always provide impeccable, professional results for all hair types. No matter what your hair needs, ion has the perfect solution for you. Ion Hotline: 1-800-859-3112Step 1: Assemble Your Tools. Step 2: Pre-Color Prep. Step 3: Mix Your Masterpiece. Step 4: Section Like a Pro. Step 5: Coloring Time – Let’s Bring Your Vision to Life! Step 6: …We’re diving into the mystic world of ion color brilliance true tones for dark hair. Boy, that’s a mouthful! But oh, the magic it packs! Perfect for all our dark-haired … Directions for ion color brilliance, ion Color Brilliance Permanent Creme Hair Color has a palette of luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage., ion Color Brilliance Permanent Creme Hair Color has a palette of luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage., Salon Directions: Mix lightener or hair color thoroughly, before adding ion Color Brilliance Absolute Perfection Booster. Hair Color: Mix ½ a vial (1/8 oz or 3.75 ml) into 4 oz of color, no developer adjustments are necessary., ion Color Brilliance Permanent Creme Hair Color has a palette of luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage., ion Color Brilliance Permanent Creme Hair Color has a palette of luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage., In this video I will be toning my hair with the BRIGHT WHITE in PLATINUM LACE by ION COLOR BRILLIANCE. I already lightened my hair, so i this just a video ..., Step 1: Preparation. During the preparation process, it is important to decide on your color. Depending on your style and personal preference, there are different kinds of hair dyes that are perfect for your style. Some like to go for brighter colors such as hot pink, purple, and blue., Remember tint won't lift tint. If the hair has previously been colored with permanent hair color then application of color corrector should first be done. Application: Using a non-metallic bowl, mix 2 oz. of ion Color Brilliance with 2 oz. of ion Sensitive Scalp Creme Developer. Mixing ratio 1:1. Mixing ratio for High Lift shades is 1:2., ion Color Brilliance Permanent Creme Hair Color has a palette of luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage., In summary, ion color Brilliance can be used on both damp and dry hair with excellent color results. Wet hair allows faster processing while dry hair provides a tighter cuticle barrier. Damage risks are low with either, when following directions. For best outcomes, prepare hair well, apply thoroughly to strands, use recommended 10 or 20 volume ..., Using a non-metallic bowl, mix 2 oz of ion™ Color Brilliance™ permanent brights with 2 oz ion™ Sensitive Scalp® Crème Developer 10 volume. Mixing ratio is 1:1. Application: ... All instructions are based on average texture. If the hair is fine or coarse, adjustments should be made accordingly. Fine hair is much more receptive to hair ..., We’re diving into the mystic world of ion color brilliance true tones for dark hair. Boy, that’s a mouthful! But oh, the magic it packs! Perfect for all our dark-haired …, Dec 25, 2023 · The Ion Demi-Permanent Hair Color Chart presents a collection of shades that provide semi-permanent color results. This means the color gradually fades over time and typically lasts 6-8 weeks. The chart displays an assortment of beautiful shades for a temporary hair color change or to enhance your natural hair color. , From volumizing to smoothing, moisturizing to color-protecting, ion shampoos, conditioners, stylers and treatments are formulated to always provide impeccable, professional results for all hair types. No matter what your hair needs, ion has the perfect solution for you. Ion Hotline: 1-800-859-3112, ion Color Brilliance Permanent Creme Hair Color has a palette of luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage. , Mixes easily with any chosen hair color product when lightening up to two levels. From volumizing to smoothing, moisturizing to color-protecting, ion shampoos, conditioners, stylers and treatments are formulated to always provide impeccable, professional results for all hair types., Ion Color Solutions Titanium: 5 out of 5. I loved this product, and I've used it to do a shadow root several times since. It's super easy to use, it definitely made my hair feel silkier, and I love the color. Not to mention that one tube is right around $7—it's a pretty cost-effective fix!, In summary, ion color Brilliance can be used on both damp and dry hair with excellent color results. Wet hair allows faster processing while dry hair provides a tighter cuticle barrier. Damage risks are low with either, when following directions. For best outcomes, prepare hair well, apply thoroughly to strands, use recommended 10 or 20 volume ..., ion Color Brilliance helps protect hair and scalp from irritation associated with perms and color services. A rich cocktail of botanical, minerals and moisturizers specifically designed to protect the hair and scalp during chemical service. Soothes and protects when used with any hair color, lightener, permanent wave, relaxer or soothing treatment., ion™ Color Brilliance™ Brilliant 12 Ultra Gloss takes hair color to the next level by giving you the custom color you expect from ion™, and layering on the s..., In summary, ion color Brilliance can be used on both damp and dry hair with excellent color results. Wet hair allows faster processing while dry hair provides a tighter cuticle barrier. Damage risks are low with either, when following directions. For best outcomes, prepare hair well, apply thoroughly to strands, use recommended 10 or 20 volume ..., ion Color Brilliance Permanent Creme Hair Color has a palette of luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. ion Color Brilliance penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray coverage., Directions. The correct choice of color and developer is essential for best results. The choice must be made bearing in mind the natural hair color, …, Using a non-metallic bowl, mix 2 oz. of ion Color Brilliance with 2 oz. of ion Sensitive Scalp Creme Developer. Mixing ratio 1:1. Mixing ratio for High Lift shades is 1:2. Use a …, Dec 13, 2020 ... Check out my other channels: Commentary and Opinions: https://www.youtube.com/channel/UCA-RH54Sd9uX5_4znmTTdXg 3D Modeling/Art: ..., Directions. For the most vibrant result, apply to pre-lightened hair. It is important to note that the degree of lift achieved with pre-lightening will directly affect the vibrancy and intensity of the final result. ... B005NISO6Q Ion Color Brilliance After Color Treatment 3oz]]Ion After Color treatment. For reference, before applying Radiant ..., The Color Brilliance Permanent Liquid Hair Color pallet consists of luxurious shades with advanced ionic technology that utilizes pure ionic micro pigments for deeper, more intense color deposit. Ionic wheat germ protein, nourishing botanical extracts, and low ammonia help ion Color Brilliance penetrate the cuticle layer of the hair and lodge ..., Instructions. For best results pre-lighten to a pale yellow. Using a non-metallic bowl, mix 2 oz of ion™ Color Brilliance™ permanent brights with 2 oz ion™ Sensitive Scalp® Crème Developer 10 volume. Mixing ratio is 1:1. Application: For the most vibrant result, apply to pre-lightened hair. Pre-lighten to the desired level of lift., ion. Color Brilliance Permanent Creme Hair Color. $9.99 82 Color Options In-store Pickup 6204. Select a Color 14V Extreme High Lift Cool Blonde 14B Extreme High Lift Ash Blonde HL-V High Lift Cool Blonde HL-B High Lift Ash Blonde HL-G High Lift Golden Blonde HL-N High Lift Natural Blonde 10V Lightest Cool Blonde 10G Lightest Golden Blonde 10A ..., Apply the color to the roots of one section at a time, using your fingers or a brush. Be sure to apply the color evenly and avoid getting it on your scalp. Leave the color on for the amount of time specified on the tube, then rinse it out thoroughly. Ion permanent creme hair color is available in light blonde, dark blonde, light brown, dark ..., Black Brilliance Black Owned Brands ion Hair Care Solutions Hair Care How To What Is Hair Porosity? Tools & Brushes. Tools & Brushes; ... ion Gray Serum extends the life of hair color by adding more color deposit to gray hairs! Ion Hotline: 1-800-859-3112. Our hotline is open from 8:00am to 5:00pm CST Monday – Friday., First, shampoo and condition your hair. Then, towel dry it and divide it into four sections. Apply the developer to each section using the applicator brush, making …, Step by step to using ion demi-permanent hair color. #1 – Read the instructions. I know lots of you just start, but it is important to read the instructions carefully. When you want to do a great job and not mess it up, you start here! #2 – Mix the chosen shade.